Adam H. Smith Featured in Entrepreneur on Brand Personality
Is the secret to a successful business the product, perceived value, or a combination of the two?
While providing a great product or service is vital to any business, Adam illustrates that the key to growth out of mediocrity is developing a distinct and valuable brand personality. Before joining with REDW, he and his father built a highly successful firm from the ground up. Running a mere two-person firm for three years, they prioritized creating “a feeling and experience” that drew clients through the door into enjoyable and profitable working relationships. —And drove their firm to hit the 1 million dollar mark in the same short time span.
In the featured piece, Adam highlights specific steps to take in developing your brand’s personality and the importance of focusing less on product and more on experience.