“Nothing beats a warm welcome.” Innovating the Casino Experience with John James

“Nothing beats a warm welcome.” Innovating the Casino Experience with John James

March 28, 2025

Insight in Indian Country Podcast

Trusted Expertise to Serve Tribal Nations | REDW National Tribal Practice

Episode 51 – “Nothing beats a warm welcome.” Innovating the Casino Experience with John James

John James, CEO of Navajo Nation Gaming Enterprise (Navajo Gaming), joins Wes Benally this episode to discuss the evolution of tribal gaming. They discuss the importance of customer experience and the role of innovation in the industry. John shares insights on navigating economic uncertainty, balancing technology with team development, and the significance of non-gaming amenities in enhancing customer experiences. A must-listen for aspiring leaders in the gaming sector!

Chapters

  • 01:18 – Evolution of Tribal Gaming Over the Decade
  • 04:53 – The Experience of Brick-and-Mortar Casinos
  • 08:25 – Customer-Centric Operations in Gaming
  • 11:54 – Navigating Economic Uncertainty in Gaming
  • 14:42 – The Role of Innovation in Gaming Operations
  • 17:32 – Balancing Technology and Team Development
  • 19:21 – Non-Gaming Amenities and Customer Experience
  • 25:01 – Future Trends in Tribal Gaming
  • 29:14 – Advice for Aspiring CEOs in the Gaming Industry

REDW Advisors and CPAs is proud to bring you the Insight in Indian Country Podcast, covering important advisory, accounting, and finance topics that impact Tribal Nations and business affairs.

Meet Your Host

Wesley Benally

Wesley Ryan Benally, CPA

REDW Principal and National Tribal Practice Leader

As the leader of REDW’s National Tribal Practice, Wes is committed to improving financial literacy throughout Indian Country and hosts the Insight in Indian Country Podcast. He oversees audits of a wide range for Native American communities, state and local government agencies, and non-profits nationwide, is a member of the Arizona State Board of Accountancy’s Peer Review Oversight Advisory Committee, and serves as an instructor with Arizona State University’s American Indian Policy Institute. In addition, as a Board member for a tribal gaming entity that operates in two states, Wes keeps up with regulatory issues important to tribal gaming operations. Wes is an enrolled member of the Navajo Nation.


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